Branding Guidelines

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Nashville Area Chamber of Commerce

Mechanical Design Elements Brand Guide

In 2019, I led the Nashville Area Chamber of Commerce's rebranding efforts. My primary objective was to improve and enhance the Chamber's brand image. The rebranding process was a vital part of my work with the company, and I remained responsible for creating and maintaining all digital or printed materials for external audiences.

Bobby Hotels

Messaging Brand Guide

Bobby Nashville is a vibrant lifestyle hotel in the heart of Music City. One of the most thrilling aspects of my job is being involved in the upcoming expansion project of this hotel, which is set to grow nationally. The previously created guide had a mechanical focus, but since joining the team, we have established a content-focused alternative.

Tennessee Educators of color alliance

Mechanical Design Elements Brand Guide

TECA stands for Tennessee Educators of Color Alliance. It is an organization that provides excellent programming and networking opportunities for educators of color in the state of Tennessee. I had the privilege of working with the TECA team's efforts in designing for and ensuring that they had a proper brand guide to accompany their many sub-brands and initiatives.