BOBBY HOTELS

Bobby Hotel’s distinctive blend of prime location and curated programming not only provides unparalleled experiential stay but also activates neighborhoods and fosters a sense of community.  Working with Castlerock Asset Management's internal team since February 2023, I have assisted with all creative direction and led the team's design efforts for programming initiatives. It is an exhilarating time of development for the company, and I am proud of the nationally acknowledged campaigns across publications and platforms. This distinctive brand is remarkable and memorable. The brand's core is based on community efforts by highlighting local artists and musicians.